Submitting a Demo – tip 5

In my first 4 tips for submitting a demo, I tried to highlight the importance of making a good early impression; making your demo stand out from the crowd and ensuring that it has good supporting information. I also tried to impress on the reader that in this day and age, most labels will have a high expectation of the quality of both music and production, the latter of which is achievable to a high standard now in home studios.

I was also asked if performing live was a prerequisite to having a demo accepted. Well, not necessarily, but the problem is that a label will want to exploit the music – it has to sell product to survive, and performing live always helps sales and profile. The most consistently successful instrumental music artists on AD Music are those that have a high profile (that they help generate themselves) and perform live. Performing live isn’t the “Be all and end all” any more, it certainly used to be, but I think it helps if an artist can perform live. Of course, a lot depends on the style of music as well. There aren’t a lot of commercially successful live instrumental music artists in the electronic music genre.

But when all is said and done, there is another ingredient that is crucial to success. You! If you have a dream and a desire to make music, if that is your passion, your goal in life, then go for it with everything you have. Be aware that music is a hard road, full of pitfalls and dissapointments, but also capable of great fun. Many musicians I know, both pro and semi pro, enjoy music for the journey, the people and the experiences that being involved in the music business brings. There are  a lot of musicians who combine being a good musician with a full time day job. Those that do it full time, succesfully, have usually travelled a hard road and made a lot of sacrifices to get where they are on their journey. They enjoy the life of music, which is totally “out of the box” compard to what most people would consider a normal existance. I say this because it’s easy for me, having been in the electronic music business for 20 years to offer advice and wax lyrical about what you should or shouldn’t do. But in the end it’s all about You; Your desire to make your music and succeed by combining you desire with your talent and a heavy dose of commonsense that will allow you to focus on what “success” is to you, because success is relative. So look at what it is that you want to achieve and try to match your desire with your talent, the genre of music you’re into, and your expectations.

~ by admusic on December 18, 2008.

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